| Phone: 617-523-8008 |
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Owner Alison Barnard first recruited loyal shoppers to the parking-challenged neighborhood with In-jean-ius, her Hanover Street boutique. For her second venture, she changes focus from casual to slightly less so with a well-considered frock selection: eyelet A-line halters by Corey Lynn Calter, semiformal dresses by Adam + Eve, jersey shifts by Rachel Pally. While some small shops overgeneralize and overstuff—forcing everything from sleepwear to sequins to compete for attention—Barnard’s keep-it-simple strategy works. The loungey brick-walled space, fitting rooms draped in silk, and a cheery sales crew that offers honest, pressure-free advice help make dolling up as comfortable as dressing down.
Insider Tip: Need a creative idea for a stylin' party or the perfect girls' night out? Have no fear: This boutique hosts private shopping events for groups.