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Shopping & Style

Bostonista

Setting Sail with Puma

1210780637Though I'm known to work up a mean sweat on the elliptical machine, my output pales in comparison to the struggles Puma’s 11-man Ocean Racing team will face in October, when they depart Spain for Volvo’s 10-month, 37,000-mile Ocean Race around the world.

On Monday night at the ICA, Puma threw quite the bash, including a special appearance by Salma Hayek, to unveil its new racing boat, as well as its new lifestyle and sailing clothing collections.

Upon arrival, I was faced with a crazed Hayek fan trying to enter as Bostonista’s +1. He was there, as we all were, to see his Academy Award-nominated crush crack a bottle of bubbly over the hull of il mostro ("the monster" in Italian), the gear brand’s sleek, spanking sailboat.

After ditching the Frida fanatic, it was time to survey the goods and, of course, my fellow guests. Read more >
 

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Store Report
OPEN
• A design-savvy trio brings a quirky mix of inventory to an unlikely patch of Somerville. Visit Grand, 374 Somerville Ave, Somerville, 617-623-2429

SALE
• Splendid, Hardtail, Lululemon, James Perse, Velvet, and Ben Sherman are a few of the labels offered at up to 50 percent off retail prices at the Equinox Memorial Day Sale.

SALE
• At the In-jean-ius sidewalk sale, all jeans will be under $100, with racks priced $25, $50 and $75, and designers ranging from Citizen of Humanity and Rock & Republic, to Chip & Pepper and Paige.
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