Boston Bridal Blog: Priscilla of Boston, We'll Miss You!

As just reported on the Globe‘s Culture Desk blog, bridal salon Priscilla of Boston — a Hub wedding staple since 1946 — will be closing its doors for good on December 31 “after a thorough review of the business environment.” All orders already placed with the company, owned by David’s Bridal, will be honored, but no new wedding-dress orders will be accepted after today.

This is a particularly sad piece of news for me personally, as I recently bought my dress at a Priscilla of Boston factory sale and couldn’t have been happier with the gown or the service I received while purchasing it (yes, even at a factory sale). Though it now has salons all over the U.S., Priscilla is truly a Boston original, and it’ll be interesting to see what — if anything — will rise up to fill its place in the coming years.

Brittany Jasnoff
Brittany Jasnoff Executive Editor at Boston Magazine