Business Models

How do stores choose what to carry for a new season? What determines whether a certain piece makes the cut? To hear Boston's forward-thinking retailers tell it, the decision is a complex—and incredibly personal—mix of economics, store philosophy, and gut instinct.

Louis Boston, 234 Berkeley St., Boston, 617-262-6100


Alan Bilzerian, 34 Newbury St., Boston, 617-536-1001


Grettaluxe, Westin Copley Place, Boston, 617-536-1959, 94 Central St., Wellesley, 781-237-7010


Stil, The Mall at Chestnut Hill, 617-527-7845; Other locations


Matsu, 259 Newbury St., Boston, 617-266-9707


Tess & Carlos, 1241 Centre St., Newton, 617-965-8377; Other locations


Serenella, 134 Newbury St., Boston, 617-262-5568


Riccardi, 116 Newbury St., Boston, 617-266-3158


Stel’s, 334 Newbury St., Boston, 617-262-3348


Dress, 221 Newbury St., Boston, 617-424-7125


Hazel & Grace, 254 Washington St., Wellesley, 781-235-2313