Register: Ride Studio Cafe
DON’T BE FOOLED by the high-performance merchandise: Rob Vandermark wants you to feel as relaxed as possible when you visit his new upscale bicycle studio. He went so far as to outfit the shop with an in-house café, which drastically cuts the intimidation factor for nervous newcomers – just order a cup of tea before contemplating top-of-the-line two-wheelers by Seven, Public, Honey, and Cervello. The hybrid business lures experienced riders, too. “In cycling culture, caffeine before and after a ride is customary,” explains Vandermark, thus accounting for all the sporty folks who already congregate here for espresso drinks and European racing accessories. 1720 Massachusetts Ave., Lexington, 339-970-0187, ridestudiocafe.com.