New Balance Is Keeping Running Paths Snow-Free This Winter

Esplanade photo by Jenn Mau via Flickr/Creative Commons

Up until last week, it was a mercifully easy year for winter running in Boston. Even though the snow is making up for lost time, New Balance and the Department of Conservation and Recreation (DCR) want to help runners keep pounding the pavement.

For the sixth year, the activewear company is partnering with the DCR to keep running routes along the Charles free of snow, starting with the next storm. The company has pledged to provide enough funding to clear the 17-mile path system, stretching from the Museum of Science to the Galen Street Bridge in Watertown, within 24 hours of each snowstorm.

In addition, New Balance will host six Saturday morning events along the running route to showcase its own products, offer winter running tips, and motivate the hearty souls who brave the elements. And, after each storm resulting in at least an inch of snow, the brand’s Boylston Street store will offer a 15 percent discount.

To make a long story short: You officially have no excuse to hang up your running sneakers until springtime.