Where to Shop on Black Friday and Small Business Saturday in Boston

From big-time retailers, to shopping centers, to small stores and boutiques, we've got your holiday shopping needs covered.

It’s the happiest season of all, folks, and the year’s busiest shopping weekend is about to kick off the holidays. To accommodate those hardcore sale-seeking customers, we rounded up our favorite Black Friday and Small Business Saturday deals you won’t want to miss after Turkey Day. From the big-time retailers, to popular shopping plazas, to local stores and boutiques, your holiday shopping is covered just in time for the rush. Are your wallets ready?

Black Friday

Note that all Massachusetts stores and retailers are closed on Thanksgiving day. See below for each location’s specified opening times for Friday, November 28. Also note that all deals are subject to change. Call individual stores for more details.

Assembly Row

Considering it’s so close to the city, has its very own T stop, and is brand-spankin’-new, Assembly Row will be an exciting Black Friday destination this year. The plaza is including its own unique Instagram shopping campaign: People are encouraged to post a photo of a desired item from any Assembly Row retailer, and between 5 a.m. and 12 p.m., one shopper every hour will be rewarded with the item they post. All shoppers have to do is tag @AssemblyRow and use the hashtag #ShareItWinIt.

Doors open: 11/28 at 5 a.m.

Standout deals: 20% off at Aveda from 8 a.m. to 10 a.m.; 50% off at Banana Republic; 50% off at J.Crew Factory; 20% off at Nike; 40% off at Le Creuset from 5 a.m. to 8 a.m.

Assembly Square Marketplace, 100 Foley St., Somerville, 617-440-5565, assemblyrow.com.

Wrentham Village Premium Outlets

Though the commute can be a trek, Wrentham is New England’s largest outdoor outlet center with over 170 brand-name stores including Bloomingdales, Fifth Avenue Off 5th, and Polo Ralph Lauren. Wrentham regularly offers killer savings, so Black Friday deals are naturally bigger and better.

Doors open: 11/28 at 12:01 a.m.

Standout deals: 25% off at Polo Ralph Lauren when you donate $10 to Feeding America; 50% off at Puma; 40% off at Tommy Hilfiger.

Wrentham Village Premium Outlets, 1 Premium Outlet Blvd., Wrentham, 508-384-0600, premiumoutlets.com.

Legacy Place

The Dedham shopping plaza has a huge Black Friday presence this year. Legacy Place has a store for everyone on your list—Urban Outfitters, Apple, Justice, H&M, City Sports, Oakley—so you can bang out your holiday shopping in one trip.

Doors open: 11/28 at 6 a.m. for Bath & Body Works, Express, GAP, H&M, Levi’s, L.L. Bean, Lucky, Neiman Marcus Last Call Studio, Sephora, Urban Outfitters, Victoria’s Secret; 7 a.m. for City Sports, Lululemon, The Paper Store; 8 a.m. for the rest.

Standout deals: Free Kerastase New Nectar thermiques with purchase of 3 Kerastase, L’Oréal, or Shu Uemura products at SalonCapri; 40% off at Justice; buy 2 get 1 free at Yankee Candle (select items).

Legacy Place, 680 Legacy Pl., Dedham, 781-329-3009, legacyplace.com.


For the homebodies who don’t want to partake in the fun, Target is amping up their internet game by making all of their in-store Black Friday deals available online both Thursday and Friday. See target.com for all Black Friday sale items.

Doors open: 11/28 at 1 a.m. in Dorchester, Watertown, and Somerville.

Standout deals: Element 40″ 1080p HDTV for $119; Beats by Dre Solo HD Drenched Headphones for $97.

Target – South Bay, 7 Allstate Rd., Dorchester, 617-602-1921; Target – Watertown, 550 Arsenal St., Watertown, 617-924-6574; Target – Somerville, 180 Somerville Ave., Somerville, 617-776-4036.

Best Buy

Just like Target, Best Buy is also making their Black Friday sales available online both Thursday and Friday. See blackfriday.bestbuy.com for all Black Friday sale items.

Doors open: 11/28 at 1 a.m. in Watertown and at CambridgeSide.

Standout deals: Samsung Galaxy S 5 for $1; select movies on DVD for $9.99; Dell 15″ Touch-Screen Laptop for $299.99.

Best Buy – Watertown, 550 Arsenal St., Ste 2, Watertown, 617-926-0142; Best Buy – CambridgeSide, 100 Cambridgeside Pl., Cambridge, 617-577-8866.


Walmart won’t have online sales for Black Friday, but they still have some deals worth checking out. See walmart.com for all Black Friday sale items.

Doors open: 11/28 at 1 a.m.

Standout deals: Blue-ray Disc Player for $35; iPad Mini 16GB for $199.

Walmart – Framingham, 121 Worcester Road, Framingham, 508-872-6575.


Small Business Saturday

Olives & Grace

American Express and Etsy are sponsoring Sofi Madison’s one-of-a-kind boutique in the South End for a Small Business Saturday event. Olive & Grace is the place to find all sorts of unique snacks, hand-painted jewelry, housewares, and other gifts. This year, Madison will host potter and fermenter Jeremy Ogusky for a trunk show featuring items from his online Etsy retail shop. Ogusky will hold live demonstrations where customers can interact and leave with something special. In addition, O&G will feature other local favorites including refreshments from Sofra Bakery, and face painting from Boston Caricatures.

Standout deal: O&G’s gift box which allows you to curate your own selected gift set with no additional cost.

Olives & Grace, 623 Tremont St., South End, 617-236-4536, olivesandgrace.com. Tickets are free and available at eventbrite.com.

Ku De Ta

Ku De Ta is a local boutique that epitomizes a teenage dream. The shop includes trendy women’s fashion lines including Free People, BCBGeneration, True Religion, Alex and Ani, Joe’s Jeans, and more. For Small Business Saturday, Ku De Ta will feature a trunk show from local stationary and gift designer Kristina Burkey of Crumple and Toss.

Doors Open: 11/29 at 10:30 a.m. in both Chestnut Hill and South Boston.

Standout Deal: 20% off all items.

Ku De Ta, 663 East Broadway, South Boston, 617-269-0008; 33 Boylston St., Chestnut Hill, 617-383-5095, kudetaboston.com.

Brookline Booksmith

The bookstore is participating in American Express’s small business movement. If shoppers register their AmEx card between now and 11:59 p.m. on Saturday, November 29, members can get up to $30 cash back. Do it now! It’s as easy as that.

Doors Open: 11/29 at 9 a.m.

Brookline Booksmith, 279 Harvard St., Coolidge Corner, 617-566-6660, brooklinebooksmith.com.

Papercuts JP

The new indie bookstore in Jamaica Plain is opening its doors for the first time on Small Business Saturday. The homey, 500-square-foot space is endearing and inviting with its high ceilings, cozy furniture and fun decor. The holiday section is even appropriately decorated with construction paper. Papercuts JP is not having an exclusive sale, but is hosting a grand opening celebration featuring live music by local musician Michael Tarbox.

Opening celebration: 11/29 at 1 p.m.

Papercuts JP, 5 Green St., Jamaica Plain, facebook.com/papercutsjp.