Tag Heuer CEO Talks Tom Brady Watch

Tom Brady Photo by Scott Roth/ Invision / Associated Press

Fans will soon be able to complete their Tom Brady collections with a luxury watch inspired by the Patriots star.

In a recent interview with the Boston Business Journal, Tag Heuer CEO Jean-Claude Biver revealed that the Swiss watchmaking company will be creating a time piece specifically for the Super Bowl-winning quarterback. According to the report, the upcoming watch will likely retail for between $2,800 and $3,900, which should cost about the same as buying a few copies of Gisele Bündchen’s coffee table book.

Brady was announced as the brand ambassador for Tag Heuer at an event in New York back in October that also happened to be the same soirée where he called Matt Damon, Ben Affleck, and Mark Wahlberg his “Boston crew.”

During his interview with the Business Journal, Biver explained why Brady was chosen to be the brand’s new spokesperson and pretty much called the beloved Patriots star the perfect celebrity for an endorsement.

“He’s probably the biggest star in America,” Biver said. “He perfectly fits the message of the brand. He fits our customer base. We are looking for dynamic young entrepreneurs. And Tom Brady speaks perfectly to the new generation.”