Kanye West made a massive, surprise announcement on Wednesday, as the rapper revealed that he’s bringing temporary Pablo stores to cities around the world this weekend.
The pop-up shops will open in 21 locations, including Boston and 12 other cities in the U.S.
21 PABLO STORES WORLDWIDE THIS WEEKEND LOCATIONS HEREhttps://t.co/tYuzqs7kJW
— KANYE WEST (@kanyewest) August 18, 2016
While West hasn’t released much information about the temporary stores yet, Vogue has some interesting details on what to expect.
According to the magazine, the worldwide fashion event will take place on Friday, August 19. Exact locations for the pop-up shop will be unveiled 24 hours before they open on kanyewest.com, and each store will be open to the public for only three days.
Fans can expect to see merchandise related to West’s The Life of Pablo tour, which rolls into Boston later this year. Vogue reports that the t-shirts and hoodies are designed by Cali Thornhill DeWitt and will be personalized for each city.
In addition to Yeezy inspired gear, fans should probably expect huge lines that will likely form as soon as the locations are revealed. That’s pretty much what happened when West opened a similar pop-up store in New York this spring.
Unfortunately, impromptu events don’t always go so well for the rapper. West sparked outrage in the streets when he was forced to cancel a surprise gig at New York’s Webster Hall in June after making a big show announcement on Twitter.
Hopefully things will go smoothly this time around.
Update Thursday, August 18: Kanye West’s website has posted the location for the Boston pop-up store. It will set up shop at 899 Boylston Street and will be open to fans Friday and Saturday, 10 a.m. to 9 p.m., and Sunday, 11 a.m. to 6 p.m.
Source URL: https://www.bostonmagazine.com/arts-entertainment/2016/08/18/kanye-west-pablo-store-boston/
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