Best of Boston
1977 Best Blooper
“Full Disclosure . . . is filled with the kind of intriguing possibilities, drama, and suspense that plummeted Advise and Consent to the top of the bestseller list a few years back.”—from a radio spot heard during a Red Sox broadcast in July.
The Boston Globe, which was serializing the new William Safire novel, commissioned the radio ad, but referred us to the agency that wrote it, Quinn & Johnson. At Q & J, they claimed the verb had been changed to “sky-rocketed” and that radio stations had been told of the correction. Error charged to WMEX?