Best of Boston

2003 Best Wedding Dresses, Discount

Vows Bridal Outlet

Just because you’ve bypassed the high-end bridal boutiques doesn’t mean you don’t want to be fussed over when making the biggest decision of your wedding (besides the groom, of course). Enter Vows Bridal Outlet. With an attentive staff offering as much help and advice as you want, this store manages to make its customers feel they’re at a posh boutique—until they see the prices. Designer gowns by the likes of Vera Wang, Amsale, and Caroline Herrera (to name but a few) are drastically marked down. Zip one on, strike a pose on the mirror-surrounded pedestal, let a saleswoman place a matching veil in your hair, and try not to gloat over it with your friends who paid retail.

334 Watertown St., Newton, 617-332-7870,