Best of Boston

2004 Best Optical Shop

Eye Q Optical

It’s always the question when buying glasses—stick to the tried-and-true or dare for a new look? Eye Q not only has some of the trendiest new frames, they’ll make it easier to take chances with a one-month, no-questions-asked exchange policy. To help you choose, members of the sales staff will offer their opinion and take an instant photo for you to share with friends. That level of service may be why musicians known for their eyewear—Kay Hanley of Letters to Cleo, for instance, and Aaron Perrino of the Sheila Divine—are loyal customers. New glasses won’t make you into a rock star, but the attention lavished on you here might make you feel like one.

12 Eliot St., Cambridge, Boston, 617-354-3303,