Best of Boston

2009 Best Jewelry, One-Stop Shopping

Long’s Jewelers

Long’s has everything a proper all-around jewelry store should: designer and custom-made diamond rings; watches by the all-mighty Swiss (Breitling, Baume & Mercier, Rolex); and special-occasion numbers from, among others, Mikimoto and Penny Preville. Yet it’s more than that. Frankly, given recent bankruptcies and midnight abscondings, we’ve been left a little wary of the local jewelry scene. But for more than 130 years, the Rottenberg family has maintained Long’s as a place we can trust. Regular events bring customers and vendors together, while workshops on topics like selecting the right diamond leave us feeling reassuringly well informed.

100 Summer St., Boston, 617-426-8500,