Best of Boston

2011 Best Ski Shop

East Coast Alpine

East Coast Alpine, which made its Boston debut last fall, carries a truly comprehensive array of top-name snow-carving equipment, clothing, and accessories. Staffers, meanwhile, are adept at customizing your purchase to your skill level, ensuring that you leave perfectly primed for the mountains (or less terrified about your maiden voyage on the bunny slopes).

860 Commonwealth Ave., Boston, 617-232-9800,