Best of Boston

2011 Best Jewelry, Classic, West

Long’s Jewelers

Diamonds are forever, and the same can be said of this family-owned store. (It opened back when Boston’s baseball team was called the Red Caps.) Long’s especially shines when it comes to service; Tag Heuer watches, luminous Mikimoto pearls, and diamond rings are all covered by a lifetime trade-in policy.

60A South Ave., Burlington, 877-845-6647,