Best of Boston
2014 Best Women's Clothing, Fine
To say that owner Leslee Shupe is dialed into the European fashion scene is an understatement: She first heard about rising Italian star Marco de Vincenzo from her friend Silvia Fendi (yes, that Fendi). As expected, the neat racks of Shupe’s shops on Newbury Street and Nantucket are flush with buzzy designers from abroad, including Cédric Charlier, Hervé L. Leroux, and Marni (even the German-made floral Birkenstocks Shupe had this summer were impossibly chic). If you need further proof of Serenella’s " it" factor, consider the fact that it’s the only Boston store featured on FarFetch, a curated online marketplace for independent high-end boutiques.
134 Newbury St., Boston; and 9B S. Beach St., Nantucket, serenella-boston.com