Best of Boston

Serious collectors know watches aren’t jewelry; they’re investments. Which is why those building their ticker portfolio head to European Watch Company, which stocks some of the best new, preowned, and vintage timepieces ever made, including intricate numbers by Panerai, Patek Philippe, and Rolex. Waiting for a specific addition to complete your collection? The multigenerational owners recently created an app, updated numerous times a day, that alerts customers when a precious stash of merchandise comes in, all of which can be purchased immediately and overnighted.