Best of Boston

Breaking into the sneaker market in a town like Boston is no easy feat. We’re already home to the global headquarters of New Balance, Converse, and Reebok, not to mention Rockport and Saucony, which have offices in the suburbs. But York Athletics’ founders weren’t daunted. Even in Sneaker Town USA, they saw a gaping hole in the market, and an underserved consumer group of independent thinkers they could claim as their own. Read more