Best of Boston

2024 Best Paper Store

Gus & Ruby

You can always count on this darling Charles Street stationer’s selection of cards, wrapping paper, prints, and baby gifts to be creative, cheerful, and colorful — much like best-friend founders Samantha Finigan and Whitney Swaffield themselves. And lucky for us, they recently expanded to a design studio next door to give us even more to love.

99 Charles St., Boston, 617-651-5151,