Best of Boston

2024 Best Jewelry Store, South

Long’s Jewelers

Long’s is a bit like that family heirloom you wear on special occasions — cherished and around for generations. But it’s not just resting on its laurels: The 145-plus-year-old gem now has a new 11,000-square-foot South Shore location where the glass towers and cascading chandeliers welcoming you from the outside mirror the elegant vintage pieces, luxury watches, and gorgeous custom-designed jewels you’ll find inside.

150 Granite St., Braintree, 781-356-5300,