Best of Boston

2025 Best Sunless Tanning

Pure Glow

Already beloved for its natural-looking tans and clean, organic formulas, Pure Glow has kicked things up a notch with its newest studio in the Seaport. The modern, light-filled space sets the stage for a truly elevated experience—but the real magic is in the flawless, custom-blended tans that match your skin tone and fade like a dream. No streaks, no smell, no weird orange undertones—just a sun-free glow that looks like you spent the weekend on the Cape.

Multiple locations, 617-982-7316, pureglow.com