Best of Boston

Whether your hair is straight, wavy, curly, or coiled, you can trust this hair-care line, infused with plant-based ingredients like lavender and sunflower oils, to make it shine. Created by Boston-based emergency medicine physician Ellana Stinson, Safo’s products—such as the nourishing scalp serum and cult-favorite leave-in conditioner—are designed to hydrate, strengthen, and protect strands without compromising on health or sustainability. Sounds like a winning formula to us.