Best of Boston

1998 Best Running Shop

Marathon Sports

By a mile, Marathon packs a lot of running expertise and merchandise into its very small Cambridge anchor store, but as they say, size doesn’t matter. The prices aren’t much lower than at those megastores, but the salespeople are knowledgeable runners, so the fit will be worth the money. If you like, they’ll help you with your technique, and even analyze your feet.

1654 Massachusetts Ave., Cambridge, 617-354-4161,