Matsu

What’s in the window? That’s the question on Charles Street these days as in-the-know fashionistas stroll by to see what ethereal outfit will swath the mannequin in Matsu’s front display window. One week it may be a white chiffon duster, ecru tutu, and silk tank, while another it could be a multi-tiered tulle dress and sterling pendant. Once inside, the offerings at this jewel box of a boutique — where pulsating music and burning incense seduce the senses — are even more tempting, from handpainted Umit Unal denim to frilly frocks from Louiza Babouryan. Be sure to check out owner Dava Muramatsu’s jewelry collection — and prepare to be enchanted. 76 Charles St., Boston, MA 02114, davamuramatsu.com.