A Very Pink Fashion Show: Sara Campbell

1222281069From lighting and flowers to table cloths and martinis, Sara Campbell‘s Dress for a Cause fashion show at the Boston Harbor Hotel on Tuesday night was brimming with pink (and sass) for a very charitable reason: breast cancer research.

Campbell paired up with The Breast Cancer Research Foundation to raise funds for the clinical and genetic research for breast cancer. Part of their effort was a collaboration on four preppy products (a silk scarf, ruffle tote, pattern bag, and a long-sleeved tee), which will be sold at her design studio with 100 percent profits benefiting BCRF.

Contrary to your typical bone-thin model ridden fashion shows, an uplifting and unlifted group of breast cancer survivors strutted down the runway in Sara Campbell’s new Fall ’08 collection. The group exuded high spirits and poise and kept the good humor alive: Laughter ensued when describing their cancer experiences, with one cheeky speaker noting her newfound pair of “ta-tas.”

The jaunty crowd, mostly suited and pearl-studded ladies, became vivacious when the saucy threads cruised the catwalk to classic 80’s tunes (cue Wham!’s “Wake Me Up Before You Go-Go”). The runway featured oodles of perfectly-fitted silk suits, knee-length coats lined with cheetah print, and polka-dotted black and white dresses. And pops of vibrant mustard yellows and Steel Magnolias-esque hot-pinks, dainty bows, and sequined accents were glittered throughout Campbell’s line.

Pop in Campbell’s SoWa digs (Bostonista loves a store with its own parking lot!) this month when 10 percent of all store sales will go to the Breast Cancer Research Foundation.


Sara Campbell, 46 Plympton St., Boston, 617-423-3134, www.saracampbell.com.