Store Opening: Ibex Outdoor Clothing

By: Anne Vickman

Vermont-based Ibex Outdoor Clothing opened their first standalone retail store on Newbury Street in September—but kept the opening under the radar in order to test the waters of Boston’s discriminating style scene. The company’s high-quality sportswear and accessories are sold in more than 380 retail locations nationwide, and everything is made from sustainably sourced New Zealand merino wool and organic cotton. Ibex CEO John Fernsell, an active cross-country skier, used to be a commodities trader here in Boston, but chose a new career after realizing that sports gear made from synthetic fabrics wasn’t as comfortable and durable as good old wool.

Something tells us the company won’t have any problem attracting customers. The shop stocks a well-heeled supply of smart layers, from über-thin underoos and crewneck tees to thick-knit sweaters, balaclavas (essential for cold days on the slopes), and gloves. We can’t get enough of the Izzi pant—it keeps us warm when it’s chilly, but isn’t too warm by the time we’re halfway through our sun salutations. The best part? Nearly everything is machine washable, won’t shrink, isn’t itchy, and (because wool is a natural fiber) doesn’t get stinky like polyester fleece or nylon does. Let’s face it: That’s a win-win for everyone.

Ibex Outdoor Clothing, 303 Newbury St., Boston, 857-277-1932, ibexwear.com.