Harvard Gals Launch Poshling.com

Lately, it seems that the celebrity style spotlight has centered on a younger crowd. So much younger, in fact, that many of the fashionistas gracing the pages of People only come up to our knees. Yes, we’re talking about the influx of impeccably dressed Hollywood offspring. (Think Suri Cruise, who has an entire fashion blog dedicated to her at age five.) If you’re wondering how to make your tot look like Little Miss Cruise without spending the tabloid-estimated one million dollars that her mom and dad have shelled out, look no further than Poshling.com, a social commerce site that offers deals on luxury children’s clothes.

The website was founded at Harvard Business School by best friends Leah Tucker and Sonali Mathur and delivers boutique and designer brands at sample-sale prices. Members vote for their favorite items in categories like “best-looking diaper bag” and “best maternity dress for the office.” Based on the results, Poshling doles out exclusive discounts on high-end items like Belabumbum maternity lingerie and Baby CZ cashmere sweaters. Membership is free, and gets you deals of up to 65 percent off children’s and maternity products.

While researching for the business, Tucker found that new moms struggle to figure out what products and brands to buy for their children. “For many mothers, it would be valuable to connect with other moms to see what they recommend,” she says. “Our mission is to change the way moms shop.” Watch out Suri, there’s a new batch of baby big-shots-in-the-making.

Ally Betker contributes to Boston’s online fashion and style coverage.