Zoora.com Launch Party
A fashionista’s heartbreak is turning away an ill-fitting, but otherwise perfect statement piece. We’ve all been there. Enter Zoora.com. The local e-commerce site offers pieces from designers (currently Emily Muller, Lily & Migs, Nirva, and ten other designers) that are custom-tailored to each shopper’s measurements, or “style DNA.” About 75 Bostonians hoofed it to Rescue last night to see the new website’s clothing in person. Although the site is Boston-based, organizers plan to expand by three to five brands per month as they embark on a national launch tour.
Check out some photos from the party:
— Kate Spalla