First Look at Crush's Newbury Store

Crush owners Rebecca Penner and Laura Macris have been nosing around the city for a few years, looking for the right location for a second store. They considered the Fenway area, the North End, the South End, even Wellesley, before landing on the almost 900-square-foot space at 264 Newbury Street (formerly Matsu).

The bright new store boasts a rustic, custom-built wood cash register surround and jewelry case, as well as more natural light than the duo’s subterranean Beacon Hill flagship; vintage suitcases overflowing with purses and shirts dot the shop and chandeliers sparkle overhead.

Both of Crush’s locations will carry pieces from Shoshanna, Alice & Olivia, and other lines, but each shop will have different designs. Labels exclusive to the Newbury outpost include Brandy Melville, Ladakh, Black Halo, Gold Hawk, and more.

The boutique opens to the public Tuesday, a.k.a. Valentine’s Day — may we suggest a pink or red frock for the bash that night?

(All photos by Courtney Hollands/Boston Magazine)