Ralph Lauren Storms the South Shore

Ads for the brand's new fragrance line were shot in a town that rhymes with Deluxe-bury.

Does anything about this commercial for Ralph Lauren’s Big Pony Collection fragrance line (“celebrating the sporty, sensual,free-spirited, and stylish attributes of modern women”) seem familiar? Maybe the sun-drenched fields or the gray-shingled manses? Well, they should, considering that famed fashion photog Bruce Weber shot the campaign in our backyard — yes, the models are gallivanting around Duxbury in vintage rides and atop polo ponies.

(Photo by Bruce Weber)

And, continuing the local connection, one of the faces of the new collection, Dominican Republic-born Cris Urena (in the purple pants, above), grew up in Worcester — she now lives in New York, of course.

The four Big Pony fragrances retail for $70 for 100 ml, and can currently be found at Bloomingdale’s, Ralph Lauren retail locations, and ralphlauren.com.