Boston (Charity) Fashion Week Kicks Off Today

The Fashion Project teams up with local retailers to give fashion donors some serious perks.

When living costs are so high, it’s difficult to justify splurging — especially at high-end retailers, where a purse that fits a smart phone (and maybe a modestly sized day-planner) can be yours for the completely reasonable price of two-months rent. Yeah, let me just dig through my solid-gold couch cushions for that.

Enter the Fashion Project, a local organization started by two Harvard grads that both consigns designer clothing at heavily reduced prices, and donates proceeds to charity. But it’s more personal than the typical donation formula (a flat-rate percentage donation to a specific cause) — if you donate high-end clothes, shoes, and accessories, you can pledge proceeds to a charity of your choice.

The organization’s latest project is Boston (Charity) Fashion Week, which starts today and goes through Sunday. Here’s how it works: Sign up, donate clothing, and pick your charity on the Fashion Project website (maybe Dress for Success or BUILD?) and you’ll receive a pre-paid donation box to mail your items as well as discounts to area stores like Crush and Charles David.

You can also donate clothing in person from noon to 5 p.m. this Saturday at the Shops at the Prudential.

Another perk: everyone who signs up for the Fashion Project email list will be sent exclusive “deep discount” alerts at 11 a.m. each morning this week, offering items from Chanel, Dior, and Prada at up to 90% off .

Now, anything that puts “90% off” and “Chanel” in the same sentence has my full attention — and it’s all for a good cause. Count us in.

— Rachel Amico