Family Jewels: Impulse Opens in Wellesley’s Linden Square

Adamas Fine Jewelry gets a new jewelry store sibling.

impulse jewelry store wellesley

Top right: Private Collection 14-karat gold and quartz ring, $825. Left: Private Collection sterling silver bangles with gold and diamonds, $800 each. Bottom right: Mizuki 14-karat gold earrings with diamonds, $3,388. (Photo by Dave Bradley)

Since 1997, Veronica Sagherian and her brother, Anto Aboyan, have sold engagement sparklers and anniversary pearls out of their Newton Highlands shop, Adamas Fine Jewelry. Call it the 15-year itch: This past November, the pair, feeling the need to experiment more with trends, opened Impulse in Wellesley’s Linden Square, offering statement necklaces, chunky rings, and customizable charm bracelets that range in price from $100 to $7,500.  “We’re trying to bridge the gap from fine to fashion,” Sagherian says of Adamas’s younger, hipper sister. “Here, we can try out different designers, sell what we want”—and think outside the proverbial velvet box.

Sagherian frequently asks her customers for feedback before introducing new lines. As a result, be on the lookout this month for baubles by Zeffira and Dominique Denaive. Our favorite buys, though, are simple, on-trend pieces from the duo’s in-house collection, further proof that these two leave no good stone unturned.

180 Linden St., Wellesley, 781-416-180,