Shop Around: Five New Stores and Salons in Boston

A spate of stylish new stores are upping Boston’s sartorial quotient this summer.


Golden Goose cotton, modal, and silk scarf, $520; Mother “The Looker” jeans, $210; Pedro García “Sylvana” suede peep-toe booties, $540; and Dita “Creator” acetate sunglasses, $500. (Photographs by Bruce Peterson. Styling by Sabrina Strelitz/Anchor Artists.)

Viola Lovely

Suburban favorite Viola Lovely finally has a city address (it’s about time!). “We’ve been drawn to one another for a while now,” says owner Lisa Cancelli of her new South End location. The 1,200-square-foot shop stocks favorite brands from Viola’s other stores, as well as lines exclusive to the Boston outpost, such as Isabel Marant and C. Eaton & Co. Vintage accessories are also on offer.

1409 Washington St., Boston, 857-277-0782,


“Jenna” leather boots, $598; “Renee” leather bag, $328; and “Anna” leather oxfords, $228.

The Frye Company

You can never have too many boots—especially in New England. Frye’s cavernous new Boston emporium offers the brand’s signature footwear in a bevy of hues and heights, as well as belts, bags, and other leather goods. It’s the second flagship store for the company—founded in Marlborough in 1863—and with a rugged interior complete with an installation of 9,000 boot-harness rings suspended from the ceiling, it’s a stunner.

284 Newbury St., Boston, 617-247-3793,


Supremebeing “Nowhaus” seersucker shirt, $97.50; Supremebeing “Dot” suede shoes, $120; Jeremy Argyle NYC wool tie, $87.50; and Eyebobs “Total Wit” acetate glasses, $99.

Caramelo Clothing

Browse to a salsa beat at Carolina Tejedor Meyers’s J.P. menswear boutique, which is accented with industrial metal racks, wooden shelves, and a retro tin Coca-Cola sign. Here you’ll find local designers (Osmium, New England Shirt Factory), big-name brands (Penguin, Ted Baker), and all the accessories a dapper gent needs (Forage ties, Brooklyn Grooming shaving products).

606 Centre St., Jamaica Plain, 617-942-8127,


Getting gorgeous on Newbury Street has never been easier, thanks to these two new spots.

35 Newbury St., Boston, 857-350-4896,

The Vancouver-based skin-care company Skoah—known for its customized facials—unveiled its second Boston “spatique” this June. The 1,000-square-foot space, designed by id8 Design Studio in the same “chic Canadian cabin” style of the South End location, includes two treatment rooms and a brow bar.

18 Newbury St., Boston,617-262-1607,

Best of Boston alum Julie Michaud, meanwhile, recently opened Julie Michaud Prettyology. The cushy fifth-floor “beauty lab” offers the brow shaping she’s known for, as well as skin treatments, micropigmentation, eyelash extensions, and makeup application. Paraben-free cosmetics from Michaud’s in-house line are also for sale in the crystal-chandelier-studded reception area.