European-Based Retailer Primark to Open Two More Stores in Mass.

Soon we can all dress like knockoff Londoners!


A Primark storefront in Germany. | Photo by wwwuppert/Flickr

Update, September 2, 12:30 p.m.

Primark’s Downtown Crossing location—the Irish company’s first in the U.S.—will open its doors on Thursday, September 10. Grand opening festivities will take place at 9:30 a.m., a ribbon cutting will follow at 10:50 a.m., and the store will officially open for shopping at 11 a.m.

Primark is located inside the Burnham Building at 10 Summer St., next to grocery outpost Roche Bros., which opened in April.


Gutted by the torment of existing among archaic department stores and depressed Kate Spade Saturdays, the people of Massachusetts will graciously welcome one of Europe’s massive retailers with open arms as the savior to their shopping woes. Dublin-based fast-fashion store Primark is leasing two more locations in the Bay State in part of its overhaul expansion into the United States. Our love and gratitude could not be more evergreen.

The two standalone stores will be leased at the Burlington Mall and South Shore Plaza, Sears Holding Corp. announced. This September, Primark will debut its first-ever U.S. location in Boston at the 70,000 square-foot space in Downtown Crossing that was once the home of Filene’s. (Rest in peace, Filene’s.)

For those unfamiliar, Primark is a huge establishment in Europe known for its colossal spaces in urban cities. Stocked with low-budget runway pieces, home supplies, kids’ clothes, holiday gear, and more, Primark is made for those who are looking for Top Shop apparel at Wal-Mart prices.

“We wanted to be in a cosmopolitan environment and Boston is a cosmopolitan and international city,” Jose Luis Martinez de Larramendi, Primark US president, told the Globe earlier this year. George Weston, CEO of Primark’s parent company Associated British Food, also said that Boston is an ideal place for Primark due to the city’s large Irish population (we’re the most Irish city in America, thanks), and the array of college kids in the area.

Next to these Massachusetts flagships, five other U.S. locations in the northeast were also revealed, including stores in Danbury, CT, Freehold, NJ, King of Prussia, PA, Will Grove, PA, and Staten Island, NY.

Welcome to America, Primark. It’s been waiting for you.