Best of the Day: Indochino Opens – July 23, 2015

Custom menswear outfitters Indochino launches a new showroom—one of four in the U.S.—on Newbury Street.

Welcome to Best of the Day, our daily recommendation for what to check out around town. If you do one thing in Boston today, consider this.

Indochino showroom

Indochino showroom / Courtesy photo

Perhaps you thought custom-made, “bulletproof,” stain-repelling suits were only for oligarchs or James Bond. But having your own state-of-the-art bespoke threads doesn’t require keeping Q on retainer. Not when you can drop by custom menswear outfitters Indochino.

As part of their mission to end civilian schlubbiness, Indochino specializes in whipping up a one-of-kind suits for less than $500, delivered to you within three weeks. They started out as an online-only operation—helping customers get the right fit by mailing them $29 Tailor’s Kits (which come with $29 worth of Indochino credit). But now they’re starting to move into the brick-and-mortar space, too—and today, they’re launching a Newbury Street showroom, one of only four in the U.S.

After running a successful pop-up shop in Boston in 2013, “we’ve been keeping a sharp eye out for a brick-and-mortar location in Boston,” Indochino CEO Kyle Vucko said in an announcement for their grand opening. “We see a great future in the city and are confident we will inspire Bostonians to dress their best every day.” To celebrate the occasion, anyone who buys a full-priced suit at their Boston location before August 30, 2015, will receive a free wrinkle-free shirt ($79).

Indochino, 85 Newbury St., Boston. Hours are Monday-Friday, 10 a.m.-8 p.m.; Saturday, 9 a.m.-7 p.m.; Sunday, 10 a.m.-6 p.m. Schedule an appointment at