Woolrich on Newbury Street Is Having a Launch Celebration

Photo provided by Woolrich John Rich & Bros.

Sweater weather in Boston has met its toasty, woolen match.

Earlier this month, Woolrich John Rich & Bros. opened its second U.S. location on Newbury Street, and tonight, the outdoor clothing company is hosting a launch celebration. In true outdoorsman fashion, the store will serve a Dogfish Head beer called Pennsylvania Tuxedo, along with hors d’oeuvres, some swing music, and a raffle.

Woolrich is a maker of quality outdoor clothing, as well as blankets, duffle bags, backpacks, and its signature Arctic Parka. The brand is perhaps best known for its iconic Buffalo Check wool (picture the classic red and black lumberjack pattern), which has been incorporated into the store’s design concept, described as “a fusion of heritage and the contemporary.”

“It feels natural for us as a brand with history and heritage to open in such a historically important location,” says Woolrich Executive Vice President Joshua Rich. “The vibe of Newbury Street is perfect for Woolrich, and our plan is to help the people in Boston to stay warm every winter with our outstanding outerwear.”

The company was founded in 1830 by John Rich in a village that became known as Woolrich, Pennsylvania. It started as a maker of quality woolens for woodsmen and settlers, and now is the oldest woolen mill in the United States. Dubbed “The Original Outdoor Clothing Company,” Woolrich prides itself on its long-running commitment to outdoorsmen through the ages, from providing blankets to Union soldiers in the Civil War to parkas for savvy Newbury Street frequenters today.

Free, Thursday, November 19, 6 p.m. to 9 p.m., Woolrich Boston, 299 Newbury Street, woolrich.com.

Photo provided by Woolrich John Rich & Bros.