A Gift Guide by Style Maven Nash Yacoub

Things for everyone on your list.

Nash Yacoub

Photo by Cheryl Richards.

Gone are the days of raiding mall outlets and crowded department stores the day before Christmas, bumping into 20 other people as you hunt down the perfect presents for your loved ones. Enter Nash Yacoub—a public relations powerhouse who founded her own magazine, Platinum Publishing, out of her Boston apartment in 1997 before launching Succarra, a PR agency and accessories showroom in 2006.

When she isn’t putting bangles and bracelets on the likes of Jessica Alba, Blake Lively, Anne Hathaway, and Michelle Obama, Yacoub is busy racking up endorsements in Vogue and flying out to Succarra locations in Dallas, Atlanta, New York, and L.A. We recently sat down with the brand management mogul to talk the best gifts for everyone on your list this holiday season, whether it comes down to a significant other or a fussy teenager.

For the mothers in your life:


A Diptyque “Baies” Scented Candle, $32, Nordstrom. Anyone who doesn’t have a fireplace this holiday season, will enjoy lighting this Diptyque candle, with long-lasting notes of rose and blackcurrant for a luxurious, yet clean scent. “The end of the year of a time for relaxation so any of these gifts will really help out any mom,” Yacoub says.


Sisley Radiant Glow Express mask, $128, Neiman Marcus. Sisley’s eye and lip contour cream is a must-have for glowing and hydrated skin.

mandarin oriental spa

Mandarin Oriental Hotel “Rejuvenate” spa package. $468 Monday-Thursday, $515 Friday-Sunday, Mandarin Oriental Hotel, 776 Bolyston Street, Boston, 617-535-8888. Unwind with three hours aromatherapy massage, specialized facial, and oriental salt scrub for a healthy full-body glow.

For the fathers in your life:


Amazon Echo speaker, $179, Amazon. With voice activation capabilities, this speaker allows you to play all of your music and receive traffic and news reports completely hands-free. “Who wouldn’t want a personal assistant around all the time?” she says.

For teens:


Beats On-Ear Headphones, $199.95, Apple. “My son is always watching soccer games and videos very loudly around the house so this is really a gift for everyone,” Yacoub says.

ipad mini 4

iPad Mini 4, $399, Apple. “My daughter loves playing with her princess, fashion, makeup and cooking apps so an iPad Mini is perfect for that,” she says.

For a sister or brother:planner

Goyard Planner, $395, TheRealReal.com. “This planner is an elegant way to keep track of all of your notes and meetings,” she says.

For a significant other:


Barbour Leather Briefcase, $449, Nordstrom. “These are all essential things that my husband always says he needs so what better time to get them for him than Christmas?” Yacoub says.



Polo Ralph Lauren Grey Cashmere Scarf, $139, Nordstrom.


Salvatore Ferragamo “Revival” bi-fold wallet, $350, Bloomingdale’s.