Sephora Opens in the Fenway This Week

The holy grail of makeup stores debuts its latest location in Red Sox territory Friday.

set of decorative cosmetic powder, concealer, eye shadow brush, blush, foundation

Photo via Misuma/

Makeup mavens will have reason to celebrate Friday as Sephora opens its 16th Massachusetts location in the Fenway neighborhood.

Joining popular retail shops such as CityTarget, the 3,800-square-foot store will open at the Van Ness, a luxury complex that also houses office space and a 174-unit residential tower.

The new Sephora will bring all of its traditional cosmetics to the Red Sox’s backyard, featuring more than 200 iconic makeup and skincare brands like Clinique, Bare Minerals, Too Faced, and more. Products from the store’s latest fall repertoire will also be sold, including must-try items like the Estèe Edit Metallishadow Crème + Powder duo and the Vitamin Nectar Vibrancy-Boosting Face Mask from Fresh. And for those who haven’t already experienced—or simply can’t get enough of—Sephora’s beauty services, the new location will continue to offer custom and mini makeovers to help customers achieve expertly crafted looks.

Sephora operates 15 other stores in the Bay State, including those located in the Prudential Center, the Natick and Burlington malls, and the Shops at Chestnut Hill. The Fenway store, which follows the opening of Chicago’s latest high-tech storefront in August, marks the brand’s 401st location in North America.

Be the first to stock up on all of your favorite beauty essentials when the Fenway shop opens this Friday, October 21, at 1325 Boylston Street #125. Hours of operation are Monday to Saturday from 10 a.m. to 8 p.m. and Sunday 11 a.m. to 6 p.m.