Covet and Lou Boutique Opens in Needham

The popular online boutique now has a street address.

Covet and Lou Needham

Photo by Christopher Schuch

Since 2013, style maven Tina Burgos has been bringing a curated selection of indie designers into our closets by way of her popular online shop Covet and Lou. After this weekend’s opening of a boutique by the same name in Needham center, the racks are virtual no more.

The vision for the bright and cheery 800 square foot space was realized with the help of interior designer Jenica Flores of J. Giovanna design studio, who used gold accents, deep jewel tones, and bright whites to create the feeling of a mid-century modern Palm Beach home.

Burgos is no stranger to the brick and mortar retail game: For over a decade, she was co-owner of Stel’s, a Newbury Street outfitter revered by the city’s fashion-forward who could rely on the consistently unique pieces found on hanger after hanger.

Although there is a slightly different aesthetic, the hangers at Covet and Lou will not disappoint. Expect to find the same roster of designers that were showcased on the website, such as textile-driven apparel from Ace & Jig, modern knits from Lauren Manoogian, minimalist designs from Maryam Nassir Zadeh, and clean and classic pieces from Ilana Kohn. Local players Mryth Ceramics, Misha & Puff children’s clothes, and Randolph Engineering sunglasses also made the trip to Needham. New this spring, Burgos added beloved lifestyle brand Mara Hoffman to the lineup and has expanded the home goods section, offering tabletop and stationery from Hawking New York, The Great Lakes Goods, Saikai, Fredericks and Mae, and Sir Madam.

It’s not often that someone makes the trip from storefront to cyber-front and back again, but you’ll be glad this lady did.

Covet and Lou, located at 947 Great Plain Ave, Needham. Hours are Tuesday through Saturday from 11 a.m. to 6 p.m.