M.Gemi Is Opening a Store in the Prudential Center

Now you can try the shoes on before buying them.

M Gemi interior

Photo by Caroline Payne

Online shopping is so great, right? That is, until the pink heels you ordered for your colleague’s wedding this weekend arrive more Barbie than Millennial and you feel as if they were made by your clumsy neighbor in his basement.

M.Gemi, the online shoe store conceived in Boston, understands the need to touch and see products in real life before committing. Opening in the Prudential Center on Monday, July 10, is the brand’s new fit shop, where customers will be able to try on shoes before placing an order that will arrive in two to three business days. The store, located just a couple doors down from Eataly, will stock all of the brand’s signature styles as well as a selection of the latest styles that drop each week.

They’ll also have a small espresso bar at the back of the store—last time we checked, your laptop did not have the ability to make you a coffee while you shopped, so cheers to this.


M.Gemi will be located in the Prudential Center at 800 Bolyston Street in Boston, open on Mondays through Saturdays 10 a.m. to 9 p.m. and Sundays 11 a.m. to 7 p.m. mgemi.com.