Athleisure Pop-Up Luxe Leisure Comes to South Boston
Courtesy of a former Tannery general manager.
For all of the ladies out there who actually manage to go straight from the gym to an evening event without looking sweaty or disheveled, there’s a new one-stop shop for your studio-to-restaurant ensembles. Luxe Leisure, founded by local duo Chris Yang and Christine Crevier, is an e-commerce site with a premium collection of designer athleisure brands such as ATM, Mackage, and Blanc Noir. Yang, who is currently an assistant manager at Cartier and previously worked as the general manager of the Tannery, has extensive experience in the luxury retail space. It was because of this experience and the relationships he formed that he was able to bring on the curated list of designers.
“We started Luxe Leisure because we saw a void in the Boston market. Fashion has always been our passion and we wanted to grow and develop a brand and a home for a new store to come in the future,” said Yang.
Come check out the duds in person at the brands’s pop-up shop November 4-5 at 416 West Broadway. If things go according to plan, Yang and Crevier hope to house Luxe Leisure in a good old-fashioned brick and mortar someday.
“The upcoming pop-up is a chance for us to get consumer feedback and see what people like and what they don’t like. Hopefully it will give us a better sense for what we hope will become a store in Boston,” Yang said.
Until that happens, the site will continue to grow and get new brands, like IRO, Frame and 3×1, all of which are coming for spring. You might rock a red face and greasy hair when you leave the gym, but maybe if you’re wearing new threads from Luxe Leisure, no one will notice?
The pop-up will be at 416 West Broadway on Saturday November 4 and Sunday November 5 from 10 a.m. to 7 p.m. Shop now at luxe-leisure.com.