A Beacon Hill Yoga Studio’s Owners Audition for Shark Tank
Standing in line with the hundreds of people who braved the spring chill for a chance to pitch their products or services to the casting agents of ABC’s Shark Tank last week were the Bielkus sisters: Aida, Vyda, Siga, and Zara. The sisters all co-own Health Yoga Life, a Beacon Hill yoga studio that combines traditional yoga practice with life and wellness coaching.
Why would the owners of a Boston-based yoga studio want to pitch the Sharks? “Why not? Shark Tank has amazing exposure,” says Vyda Bielkus, one of the owners. “The Sharks are well connected and could open up all kinds of doors for us. We have a great brand, and our company is at the perfect stage for the right investment partner.”
Bielkus says that Health Yoga Life is a lot more than a yoga studio. “We help people make healthy changes through yoga and offering online educational tools for health and prevention,” she says. “As the dynamic of healthcare shifts from disease management to prevention, we are answering the call by teaching people that taking care of themselves doesn’t have to be hard.”
The sisters were looking for investment money to open additional locations and expand their online programs, Bielkus says. “We teach people yoga, meditation, coaching, and other wellness techniques for living a healthier life,” she says. “Our online trainings reach people around the world.”
Bielkus says that the casting call went really well and all four sisters are hopeful to get their company in front of the Sharks. With Shark Tank being one of the most popular shows on television right now, the competition to get coveted face-to-face time with the Sharks is tight, but since Mr. Wonderful himself lives part-time on Marlborough Street in the Back Bay, perhaps a little nepotism will work in their favor.
Health Yoga Life, 12 Temple St., Boston, 857-350-4124; healthyogalife.com