David Barton Gym Is Opening Its First Massachusetts Location
The first David Barton Gym opened in 1992, and although the gym has been around for 22 colorful years, and has seen its fair share of celebrities, television cameras, and endorsement deals, there’s hasn’t been a location in Boston. Until now.
Colliers International, the retail group representing David Barton Gym, announced Friday that the gym signed a long-term, 19,000-square-foot lease at the Boston Park Plaza Hotel & Towers. It will be the first Massachusetts location (current locations include New York, Las Vegas, Miami, and Chicago).
Each gym in the David Barton family has its own unique design and lighting. It was the first to have that “gym-within-a-nightclub” vibe (if you’re into that sort of thing) which replaced the stale, overhead lighting gym days of the 1980s. It’s tagline is #LookBetterNaked. Companies like Equinox have played off that concept with sexier advertisements for years. And Vogue magazine once called it, “The only place to work out.”
But those days have passed. New York magazine reports that Barton himself left the company he created in 2013. The locations now just carry his name, as the ever changing fitness landscape moved from gyms to boutique studios to now an even narrower concept of single workout studios (indoor cycling, yoga, Pilates, Zumba, etc).
Will the nightclub-meets-gym vibe work in Boston? The jury’s still out. One thing we know for sure is that when a national fitness brand finally makes its way to Boston, it tends to thrive. At least so far. Barry’s Bootcamp is an incredible workout, Flywheel classes are always packed, SoulCycle is scouting a second location in Boston (more details on that to come), and CorePower Yoga continues to expand in our area.
“The Boston Park Plaza is currently undergoing significant upgrades and is located in the heart of the city, making this a prime location for the new facility,” said Scott I. Edlitz of Colliers International’s New York office. “This lease is a sign of the brand’s steady growth and we are actively pursuing new opportunities to further its expansion into other major urban markets across the country.”
We are currently waiting on renderings and more information (prices, exact classes offered, when it will open, etc.) and will update this post as soon as we hear back. In the meantime, based on the NYC and L.A. offerings, it looks like we can expect different kinds of Pilates and yoga classes, boxing, the classic Barton Bootcamp, and other unique classes such as: ASSolutely ABBulous, Ass, Arms & Abs, Six-Pack Attack, and more.