New Personal Training Studio Coming to Newbury Street

Parker Cote, an international fitness model, will open the spot this fall.

parker cote

Parker Cote in action. Photo provided.

In a city like Boston, it’s possible to walk up and down popular streets and have no idea who you are passing. For example: Gisele’s Instagram feed is practically an advertisement for the Esplanade; ESPN’s on-air color announcer for the World Cup, Taylor Twellman, got his hair cut at Shag in Southie before jetting off to Brazil; and apparently there’s been an international fitness model in our midst for years.

Meet Parker Cote. He just signed a lease on Newbury Street to open his own personal training studio that will be called Parker Cote Elite Fitness.

Cote has been featured in more than 200 national and international magazines including GQ, Men’s Health, ESPN The Magazine, Maxim, and Men’s Fitness. In 2011, he was first runner-up for Fitness Model International’s “Male Model of the Year” Award. That same year, he was also Cosmopolitan‘s “Bachelor of the Year” for Massachusetts.

Cote, a Boston University grad who has been a certified personal trainer for seven years, says that he’s already helped hundreds of people “transform their bodies and live more confident and productive lives,” so opening his own studio was a natural progression.

“The idea has been in the works for close to two years, but I have always been passionate about health and fitness,” Cote says. “Since my first workout [more than] a decade ago, I knew I wanted a career in the fitness industry. Growing up, my dad always told me to ‘be your own boss’ and for some reason that stuck with me. When I first had the idea to open my own studio in Boston, it was the perfect way to be able to manage myself and share my passion to positively influence others.”

The 1,600 sq. ft. studio, which is set to open in the fall, will offer what Cote says is a “premium, spa-like fitness experience.”

“I want to cater to the client experience by providing complimentary amenities, towel service, and an overall positive and fun experience,” Cote says, adding that there will also be a variety of premium personal training services. “For people who prefer more individual attention and precision focus on their goals, I will offer one-on-one private personal training with specific focus on body transformation.”

Cote says that there will also be small group, semi-private sessions for people with the same goals and mindset in addition to several large group personal training classes a week. “People will be able to purchase a membership that will include unlimited classes, and also have the option to pay for them individually,” he says. The workouts will be constantly changing, which is exactly in line with Cote’s fitness philosophy. “Not only are repetitive workouts boring, but once your body adapts, results stop. By constantly introducing new exercises, new equipment, and unique rep ranges, the client always enjoys the workout more, and their results increase tenfold.”

Parker working the ropes. Photo provided.

Parker working the ropes. Photo provided.

Cote believes in a balanced fitness philosophy. He says that too many people try to transition into the fitness lifestyle rapidly, and instead of doing it the right way, end up trying some extreme diet and fitness program that yields temporary results at best. “I have been working out consistently over the past 12 years, and I am a firm believer that avoiding extremes is key,” Cote says. “Too many trainers these days have a ‘no pain, no gain’ approach to training clients, and yell at them in the middle of an exercise because they feel they have to.”

Cote says that although discipline and dedication are necessary components to achieving fitness goals, taking it to an extreme defeats the purpose. “I’m a firm believer that fitness should enhance your life, not take away from it,” he says. “Balance is key, and that is the message I try to get across to my clients. You can be in great shape and still have a social life.”

116 Newbury St. 4th Floor,