Expect More Clif Bars at B.A.A. Events

Clif Bars are now the 'official sports nutrition food' of the B.A.A. and the Boston Marathon.

California-based Clif Bar is now the “official sports nutrition food of the B.A.A. and the Boston Marathon.” The energy bar company makes natural and organic foods and drinks (you’ve surely seen the bars in Whole Foods and Target). If you’re running the big race this year, you’ll be getting Clif Bar products “before, during, and after the 119th running of the world’s most historic road race,” according to a statement from the B.A.A.

Pre-race, the brand’s bars, gels, and chews will be in the Athletes’ Village and at the John Hancock Sports and Fitness Expo. In addition, the brand’s energy gels will be on-hand at Mile 17 to “boost runners through the Newton Hills,” and Clif’s high-protein bars will be at the finish line on Boylston Street. The brand will also provide bars, energy shots, and gels to runners at the B.A.A.’s other major events.

“We could not be more excited to welcome [Clif] Bar into our family of ‘Official Sponsors,’” said B.A.A. Executive Director, Tom Grilk, in a statement. “When we look for new partnerships, we look for those which provide and enhance the experience for our runners, and share our mission for improving health. As we look towards the future, we have chosen a partner who will grow with us and our sport. [Clif] Bar meets all of that criteria, and then some.”