MetroWest Company Launches a Portable Protein Shake
On Thursday, Luminate Nutrition, a Westborough-based company, launched its “ZIG Portable Protein Shake.” Basically, it’s a pre-made protein drink where you just add water and go.
Company reps say that the purpose was to create a product that people could consume on-the-go or away from home. It’s actually a pretty cool idea, considering that most of the time, when we are looking for a quick protein solution, it involves eating a packaged and processed bar, or running to a smoothie shop. This way, you pop the pouch in your gym bag, and all you need to do is find a water fountain.
The unique portable pouch is filled with 20 grams of whey protein powder. (Vegans, this is not for you because whey is made from milk.) It was designed to be for pre- or post-workout, or a snack between meals. “The ‘MixingMesh’ inside the ZIG pouch breaks up clumps of powder for a smooth drink and acts like the mixing ball inside a traditional blending bottle. The unique packaging design is the first of its kind,” company reps say.
“Whey protein powder is a great nutritional tool because it’s full of amino acids that help build lean muscles and keep hunger at bay,” said Dr. Nancy Dragoon, MD, a Worcester-based physician and ZIG Advisory Board Member, in a statement. “As a physician focusing on a healthy lifestyle, I’m always encouraging people to make better choices when looking for snacks in between meals. Whey protein is always a great choice because it curbs hunger and controls your appetite. With 20 grams of protein and only 140 calories per serving, ZIG offers a smarter snack choice in a convenient package.”
Below, a video that explains more:
Available in vanilla and chocolate, $17.99 for a six pack, zigdrink.com