Concepts Is Launching a Year of Footwear Collaborations
Cambridge sneaker boutique Concepts is celebrating its 20th year in business with a gift to customers: a year of collaborations with top footwear companies.
First up, the store is partnering with Nike for the exclusive launch of the brand’s Concepts x Nike Free Trainer 1.0 “Thermal” shoe. The high-tech cross trainers feature a thermal pattern on the tongue that changes color in response to body heat, six “flex points” that allow for unimpeded foot movement, and a mesh top to prevent overheating. True sneaker heads will appreciate that the kicks—which are available in-store and online on Saturday, January 16 for a price of $160—come in a specially designed box.
No word yet on Concepts’ other 2016 partnerships, but the shop closed out 2015 with the exclusive launch of New Balance’s limited edition “Grand Tourer” shoe, inspired by auto racing.
Concepts, 37 Brattle St., Cambridge, shop.cncpts.com.