York Athletics Releases Its First Line of Shoes and Apparel
Boston is now home to yet another athleisure startup.
York Athletics Mfg today unveiled its first line of minimalist, high-performance shoes, clothes, and accessories. According to a statement from the brand, its “philosophy practices no compromise on performance, achieving a clean and understated look by removing the unnecessary.”
Though the company is new in its current iteration, it’s born from cofounder Travis York’s three-generations-old family business, Indian Head Shoe Company, which was founded in Manchester, NH, in 1946. CEO and fellow cofounder Mark McGarry also has a long history in the footwear world, leaving Puma in 2013 to found McGarry & Sons with his wife, who is now York’s creative director.
York’s first collection includes sneakers for both men and women—a low-top for running, and a mid-rise shoe for cross training—as well as shirts, hats, socks, and duffel bags. The whole line is now available on York’s website, and will also be sold at Bodega.
The brand has also partnered with the Rock On Foundation, a non-profit founded by Luke and Matt Bonner that supports community-based arts and athletics initiatives.
Below, some photos from the line: