Turnstyle and Vélo-City Studio Are Merging
The two locally founded companies are joining forces to stay abreast of the exploding indoor cycling scene in Boston, which has ballooned from one studio in 2011—Recycle—to a point of near-oversaturation now. As a result of the new pairing, Vélo-City’s Back Bay studio will take on the Turnstyle name.
To prepare for the merge, Turnstyle had begun adopting Vélo-City’s lower price point and music-themed rides over the past few months. Unlimited classes are $10 for a student’s first week, then $99 per month.
“This deal is primarily about setting both companies up for long-term growth, and the timing is just really convenient. We’ve been working for three years at our Back Bay studio, and we’re doing well—bursting at the seams, actually,” Vélo-City cofounder Tom Resor said in a statement. “Turnstyle has gone through a similar process of learning-and-building, and now both companies are ready to take it to the next level, together.”
The name change will take effect within a few months, and any classes purchased from Vélo-City will still be honored.
Turnstyle, 1 Kendall Square, Cambridge; 300 Harrison Ave., Boston; and 43 Fairfield St., Boston, 857-242-3039, turnstylecycle.com.