Polar Unveils Unicorn Kisses Seltzer

The company released only 5,000 cases of the limited-edition flavor.


Polar Unicorn Kisses. Photo by Jamie Ducharme

There’s something in the water over in Worcester, and it appears to be unicorn kisses.

Polar, the Worcester-based reigning king of seltzer, has rolled out a—wait for it—Unicorn Kisses flavor, bottles of which come complete with a unicorn-ized take on the iconic bear logo, obviously. A Polar spokesperson said only 5,000 cases of the new offering were released, and when they’re gone, they’re gone.

The label compares the flavor to “sparkling rainbows,” but we tracked some down to find out for ourselves. Staffers described its flavor and/or taste as similar to: melon, Airheads, Skittles, Runts, and vanilla. (One outlier compared its taste to “drinking soap.”)

We’re not the only ones who have been kissed by unicorns. Many Polar fans have taken to social media to show off their own finds, including Grand Ten Distilling. Search #UnicornKisses to see for yourself.

The label says to look for more details about a forthcoming unicorn logo on April 1, which seems awfully convenient to us.